Experience Sensory Overload, Overloaded

Experience the heart of New York beating louder, the landmarks of New York shining brighter and the people of New York getting up close and personal. It’s all possible with THE RIDE’s super-sized audio, video and wireless production technology.

3,000 mood-enhancing LED lights will help recreate New Year’s Eve in Times Square. A state-of-the-art surround sound system and floor shaker technology will make you feel like you’re on the platform as a subway train screams by. And a powerful speaker system will keep you connected to performers outside THE RIDE and to the people of New York.

With production capabilities rivaling that of an IMAX theater, THE RIDE will change the way you experience New York.